MADELEINE COLLECTIVE IS A TORONTO-BASED ART AND DESIGN COLLECTIVE THAT PRODUCES PARTICIPATORY AND COLLABORATIVE ART EVENTS THAT FACILITATE POSITIVE INTERACTIONS AND COMMUNITY-BUILDING INITIATIVES. THE COLLECTIVE’S CO-DIRECTORS ARE ARTISTS: LADAN ALI, NICOLE BAZUIN, ALEXANDRA HONG AND CHERYL HSU. THE NAME OF THE COLLECTIVE REFERS TO MARCEL PROUST’S DESCRIPTION OF AN INVOLUNTARY FLOOD OF MEMORY AND SENSATION EVOKED BY THE SIMPLE ACT OF TASTING A MADELEINE COOKIE. SIMILARLY, MADELEINE COLLECTIVE SEEKS TO TRIGGER INSPIRATION AND SINCERE REVELATION THROUGH UNEXPECTED MOMENTS ENCOUNTERED IN ART.
IN JUST TWO YEARS THEY HAVE PRODUCED SEVERAL SUCCESSFUL LARGE-SCALE PROJECTS AND HAVE BEEN FEATURED IN THE NUIT BLANCHE CONTEMPORARY ART FESTIVAL, ART OF THE DANFORTH, THE PROPELLER CENTRE FOR THE VISUAL ARTS, AND THE LUMINATO FESTIVAL. EACH MADELEINE COLLECTIVE PROJECT CREATES A UNIQUE EXPERIENCE FOR THE VIEWERS (WHO ARE ALSO OFTEN PARTICIPANTS). THIS COLLECTIVE SHOWCASES A RANGE OF TALENT: LADAN ALI IS AN ARTIST AND INDUSTRIAL DESIGNER, NICOLE BAZUIN IS A FILMMAKER AND ILLUSTRATOR, ALEXANDRA HONG IS A PHOTOGRAPHER AND GRAPHIC DESIGNER, AND CHERYL HSU IS A GRAPHIC DESIGNER AND INSTALLATION ARTIST. ArtFile’s Sarah Allen Eagen sits down with Madeleine Collective to discuss their latest projects.
Our “Peter and the Dinosaurs concert this past Sunday, May 5th was a rousing success! Here are some pictures from our multi-media display, which featured live video animation to accompany the music - “Carnival of the Dinosaurs” by Dean Burry (who was in attendance!) and “Peter & the Wolf” by Sergei Prokofiev.
Our 12 HR Zine Machine video was featured on loop at the Pulp Art Party - an amazing jam in a beautiful venue featuring a multitude of paper installation works, art stations, live music (Lemon Bucket Orkestra were amazing) and lots ‘n’ lots of dancing! We want more art parties!!
Madeleine Collective designed and branded our upcoming event “Peter & the Dinosaurs" with inspiration from 3D monster movies and bright contrasting colours. Check out our posters/cards hot off the presses! See if you can spot them ‘round town :)
Madeleine Collective is excited to officially announce our immersive new co-production with the Musica Reflecta chamber orchestra: “Peter & the Dinosaurs” combines live storytelling with art and music, taking place on May 5th, 6:30pm. MORE INFO
Madeleine Collective is featured in the current issue of Static Zine! We were lucky to work with the ladies behind the publication when they participated in our 12 HR Zine Machine installation. 25 contributors made work inspired by experiences “elsewhere”. Nicole made a comic about our blanket fort adventures in Chalk River. We found our copy in the Holy Oak Cafe, where will you find yours? http://staticzine.com/2013/03/20/where-to-find-6-the-elsewhere-issue/